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We’re proud to partner with Shelby American on a new heritage clothing collection, a tribute to the work of Carroll Shelby – race driver, car designer, entrepreneur, legend.

Shelby’s arrival on the race scene, as a driver in the 1950’s then as a designer and manufacturer of vehicles for track and street, redefined true performance. The awe-inspiring Cobra (260 V8 to 427 big-block) represented the best attributes of the Shelby brand – raw power and rugged performance.

His association with Ford in the mid 60’s transformed the sporty Mustang into the now-legendary GT350 and GT500 racers and ensured a continuing place for the Shelby name in American car culture.

Carroll Shelby also staked his name in history, being the only man to win the epic 24 Hours of Le Mans as a driver (for Aston Martin in 1959), a constructor (in 1965 with the Shelby Daytona Coupe) and as a team manager (in 1966 with the GT40) – a remarkable accomplishment.

Red X Thread is inspired by the Carroll Shelby legacy and we are dedicated to celebrating this rich heritage with high standards of design and craftsmanship. 


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