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Our Story

IT STARTED WITH A BAD SHIRT.

It was one of those event tees, boring design, poor quality and worse fit, and I thought, we deserve better than this. Our cars are works of art and make a statement. What we wear should say the same thing.

NO SHORTCUTS. EVER.

Every piece is designed in Canada and hand-crafted in a family-run factory in Portugal, by people who actually give a damn.
Engineered for comfort. Made to live in. Built to last.

THIS ONE'S FOR CARROLL.

Our Shelby American Collection is a tribute to the man who won Le Mans as a driver, a constructor, and a team manager. Nobody's done it since. That same obsession lives in every garment we make.

OFFICIAL LICENSED

Because you know the difference between a tribute and a knock-off. Every piece starts with real lore, real machines, and real legacy, not made-up nostalgia and clip-art horsepower.

WARDROBE UPGRADE

Make your closet perform better, like swapping that 289 for a 427. Our goal – design clothing you reach for first and is worth keeping even when your wife tries to get rid of it a decade later.

FIT AND COMFORT

Quality fabric, better construction, pre-shrunk and true-to-size. Think of that cozy feeling tucked into a racing seat – not at all like sliding around on a bench in your parents’ old Ranch Wagon.
This is an illustration of a flowing red thread, single line drawing, that makes a picture showing cars racing, sewing of clothes that represents the cars and a person wearing the clothes.

Fashion inspired by speed, skill and grit.