"A word of appreciation for a recent purchase of the, 'Thoroughbred Premium Crewneck'. The comfort, craftsmanship, design and quality are beyond impeccable…"
Patrick
USA
"Thank you for making such great clothing. I own nearly every one of the Shelby items and I love the quality and enjoy wearing the clothes on my drives and at the track…"
Louis
USA
"This is a quick note to say how much I'm enjoying the excellent 'Rival' Legacy Crewneck Tee. Perfect, as always. Thanks and I'll be looking forward to whatever design comes next!"
Rob
USA
"Just received my Evel black T Shirt. Its all that and more!!! You can definitely feel the comfort and quality as soon as you put it on. The fit is absolutely perfect! Again, thank you so much for producing such a awesome garment and I am very happy to have it."
Mark
USA
"Received your 'Thoroughbred' sweatshirt and I absolutely love it. We are huge Shelby fans and have a 2008 GT500 convertible in White with blue racing stripes. This sweatshirt matches perfectly. We are not done shopping at RedXThread."
Chris
USA
"I absolutely love your brand. I myself am a petrolhead, always have been. I purchased one of your products at the Drive Festival and I love the design, the quality, everything about it."
Tomek
Canada
The Shelby American Collection
The Evel Knievel Collection
Our clothes tell stories
Red X Thread is a premium lifestyle brand for the automotive enthusiast. Quality, comfort and craftmanship is woven into every garment - a tribute to the heritage brands we represent.

Passion & Design
A ‘red thread’ in storytelling is the theme that connects characters, places and events. Over a 20-year career, the red thread pulling Matthew Labutte forward has been the world of design and a passion for all things automotive.


Pride & Integrity
Our goal is to create high quality and comfortable clothing. Honest products that make people feel good - about making them, seeing them and wearing them.
