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Washing Tip
Your Champion Crewneck has embroidery and a special flocking process.
While durable for machine wash, we suggest washing inside out, cold (30°) and lay flat to dry.
Sizing Chart
In order to best determine fit, we advise comparing our garment’s measurements to a similar garment you already own. Lay your garment flat and take all measurements from the outside of the garment.

Easy 30-day Returns
You are welcome to exchange product for product, or store credit, within 30 days from purchase with original or email receipt. Alternatively, you may return products for a refund within 14 days from purchase with original or email receipt. Items must be unworn, unwashed, unused and have the original tags intact. Please note customer is responsible for shipping costs of online returns.
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World Champion (Limited Edition)
Shelby and Goliath
It's the Champagne region of France, not ironic, that on this night in '65, it's raining champagne.
Team Shelby just knocked Ferrari off its pedestal, taking the world GT championship. Be part of the team, celebrate, and wear that glory on your sleeve.
- Next level 100% Cotton Piqué fabric
- Ready-to-race jersey stripes appliqué
- Sewn in back panel
- Taped shoulder seam for durability
- 3 metal button placket
- Pre-shrunk means no fuss
- Limited to 500 pieces
INSPIRED BY THE FIRST DAYTONA COUPE, READ THE STORY BELOW

Our Shelby American™ Collection is inspired by Carroll Shelby and his legacy of high performance vehicles.

In 1965, Shelby American etched its name into motorsports history by winning the FIA World Sportscar Championship for GT Manufacturers – the first and only American team to do so. This victory placed Shelby alongside Europe’s most storied marques and proved that American ingenuity, determination, and engineering could triumph on the world stage.
At the heart of this achievement was the Cobra Daytona Coupe, an aerodynamic evolution of the legendary Cobra roadster, designed by Peter Brock and developed under Carroll Shelby’s team. With its mix of raw power and breakthrough aerodynamics, the Daytona Coupe became the decisive weapon that carried Shelby to its historic 1965 world championship.
The details tell the story
It's a fascinating process, the building of a garment. It starts with fabric, cut into pieces that passes through many hands, stitched thousands of times and scraped with ink.
But in the end, it becomes greater than all its parts. It tells a great story of design, craftsmanship and passion.
